1. The Oregon Coast is the #1 destination for residents of Oregon, Washington, Idaho,and California. (Survey by Oregon Coast Publishing to its readers)
2. The Baby Boomer generation (age 54 - 63) is the largest target market of the new century for tourism and leisure travel*
3. Family (kids activities) and Choice are #1 on the Boomer list of wants when traveling.*
4. The Boomer Customer takes shorter trips (2-4 days) and includes business with pleasure
5. The main media for the Boomer generation is radio (with a call to action!)
6. Heritage, "eco-tourism," adventure travel and authentic experiences are what the Boomer is looking for*
7. Have one consistent message in all your business and promotion. i.e."At the Steve Martin Management Collection, we create great memories."
8. Treat your employees as your number one resource and your customers will feel like they're number one.
9. Protect your natural assets. The land itself is our best amenity.
10. Remember how lucky we are
to have the diversity of Oregon and the Oregon Coast! It is one
of a kind! n
* Phil Goodman, the Boomer Marketing & Research Center
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