Books as a Business
Prolific generation + business-like approach = keys to success

Cheryl Holt is originally from the Rocky Mountains. She is licensed as an attorney in Colorado, but I guess she would rather undergo multiple root canals than return to that profession. "I was disgusted with that work. Nobody ever goes to see attorneys for happy reasons," she said. "They only go because they have to.... they're getting a divorce, going bankrupt, suing or being sued."
Her husband, Randy Holt is a journeyman electrician. He works on big jobs like power plants or hydroelectric dams. His work takes him to multiple job sites, and one day he got a call to work on some large resorts in Hawaii: Work there lasted three years. "I didn't work at first," said Cheryl, "I just traveled between the islands. Then we settled on Maui and I took a job as director of the United Way agency." She held that position for two years, before their now growing family moved back across the water. "We came back to the mainland and he chased work. I was home with the children. Sean and Molly are two years apart and we planned to be settled by the time Sean was ready for school."
Randy Holt then received a call to work with Borland Electric on the coast of Oregon. "I was back in the Rockies," said Cheryl, "and his phase of the job was ending. We had a choice: work outside in bitter cold all winter.... or move" She had been staying home with the babies and trying to figure out a good second income. "I tried typing services and other home-based businesses. You have to work way too hard to make a living at it. I thought I might try my hand at writing. I had already spent two whole years clerking, where all you do is write, and I wanted to write a suspense book. I was so naive... while my husband was very cool about it. I worked over five years before I actually made a sale."
And make a sale she has. In fact, she has made four, two were made before even getting an agent involved. "This is big business for these guys. They can't afford to gamble with unprofessional writers." In order to succeed at this business of writing she had to make some adjustments. First, she was not able to break directly into suspense books so she switched to romance novels. That genre is more accepting of new writers, and more likely to take a look at unsolicited manuscripts. Second, she researched the romance books that were currently being published. "You can't go to garage sales and get old paperbacks. If you have a publisher in mind, then read as many of their latest books as you can." Third, she had to work hard. She spends at least three hours a day writing, and hopes to spend more once both of her children enter grade school. "It takes practice, practice, practice. My first manuscripts were laughable." she said. "After I had written four or five manuscripts I could tell that my work was starting to be on par with other writers. It was ready for someone to actually take a look at it." Finally, flexibility is helpful. "I can write suspense, historicals, non-fiction... I'm pretty unique in that way. I have now written nine manuscripts and I don't have to send in the complete book anymore. I can just call them with an idea. The people who succeed at this are savvy, educated business people. If you look foolish or sound foolish, they won't take a look at you, no matter how good your writing is."
Cheryl's first book, The Way of the Heart, came out in December, followed by Be My Valentine, coming out now, with more in the works.It takes her approximately two months to write a book. LCB

Cheryl Holt, Author
E-mail: cherylholt@seasurf.net
Website: www.cherylholt.com
Hours: By appointment

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